Master of Arts (M.A.)

Study Business Management – Marketing and Digitalisation

Become a marketing specialist in three semesters. Study at the cutting edge of business and be ideally prepared to enter professional life. A wide range of industries and roles are open to you.

application info
Eine Gruppe mit fünf Personen in einem Hörsaal. Im Vordergrund eine lächelnde Frau mit langen Haaren.
Foto: OTH Regensburg / Florian Hammerich

Info zur Bewerbung

Beachten Sie bitte die speziellen Qualifikationsvoraussetzungen für diesen Studiengang.

Die virtuelle Eignungsprüfung für die Zulassung zum Sommersemester 2024 findet am  27.01.2024 statt.

Hier finden die detaillierten Hinweise zur Eignungsprüfung 

1. Please register in the OTH Regensburg application portal. It is not necessary to register with “Hochschulstart” for this degree programme.

2. The application process is entirely online. Please complete the online application and upload all required application documents.

3. Make sure you regularly check your status in the application portal. Here you can also see whether any documents are still missing. These documents must be submitted by the end of the deadline.

4. You will automatically receive email notifications via the application portal when your application status changes.

5. After your application has been processed, you will receive an e-mail with further information from the Admissions and Organisation Office of the OTH Regensburg as confirmation of receipt.

 

6.  If all application documents have been received within the application deadline and are valid, you will receive an e-mail with further information after the examination committee has checked the documents. Please note that it is no longer possible to apply after the application deadline.

7. So what comes next? You can find all the information you need in the section under "Admissions and enrolment".

 

For winter semesters:

Application period: 1 May – 15 June

For summer semesters:

Application period: 15 November – 15 January

 

BACHELOR'S CERTIFICATE

For the application for this Master's degree programme please submit your certificates and diplomas of your home country translated into German or English. The complete Bachelor's certificate with all subjects, the final grade and the grading scale is required. You can find detailed information in the admission requirements.

 

GERMAN LANGUAGE SKILLS

German language skills on level DSH 2 are required. You have to upload your German language certificate either when applying or when enrolling via the online portal.

These certificates are recognized as an alternative to the DSH 2 certificate:

  • TestDaF: TDN 4 in all sections of the exam
  • Studienkolleg: Feststellungsprüfung „Deutsch“
  • DSD: Level II with C1 in all sections of the exam
  • Goethe: C2
  • telc: telc Deutsch C2, telc Deutsch C1 Hochschule
  • ÖSD: C2
  • UNIcert® Deutsch III

If you need a visa to study in Germany, you should look into the visa procedure and (if necessary) register on the waitlist as soon as possible. Depending on your country, receiving a visa appointment can take a long time. On the other hand, our admission letters are only valid for one semester and admission cannot be deferred.

You can find more information for prospective international students (on visas or other issues) on the web pages of the International Office.

Admission and enrolment

After the Master Commission has checked your documents, you will receive an admission or rejection notice by e-mail.
If you receive admission, you can immediately accept the place of study online in the application portal and upload the enrolment documents.
Enrolment generally takes place in August for a winter semester or in February for a summer semester.
 

Important information for online enrolment

Semester fee

The application for enrolment ("Antrag auf Immatrikulation") will include information about the current semester fee and the transfer details.

Documents

The following documents must normally be uploaded for online enrolment at the university:

  • Signed application for enrolment ("Antrag auf Immatrikulation") along with other documents required, depending on the individual case. You will receive this by e-mail.
  • Signed(declaration of consent regarding data protection (“Einwilligungserklärung zum Datenschutz”). You will receive this together with the application for enrolment.
  • Copy of valid identity card/passport
  • Digital notification of health insurance (M10), see the following notes "I would like to enrol. What do I have to do?"

I want to enrol as a student and have to provide proof of health insurance. What do I need to do?

  • If you have chosen public / statutory insurance, please contact your health insurance company and inform them that you are planning to enrol at Ostbayerische Technische Hochschule (OTH) Regensburg. Your health insurance company will then send us a digital notification known as M10. Please note that we cannot accept any insurance membership certificates in PDF or paper form. Our institution number is H0000048 (please provide this to your insurance company if necessary).

    If you have questions about public vs. private insurance, please check the website of the DAAD.


  • If the insurance from your home country is not accepted in Germany and you are over 30 years old, you may have chosen a private health insurance for Germany. In this case, please contact any public health insurance company in Germany with your insurance documents. Please inform them that you would like to enrol at Ostbayerische Technische Hochschule (OTH) Regensburg and remain privately insured. The health insurance company will then send us a digital notification of your exemption from public insurance. Please note that we cannot accept an insurance membership certificate from your private health insurance instead of the exemption. Our institution number is H0000048.

    If you have questions about public vs. private insurance, please check the website of the DAAD.


  • If you are already insured in another EU country, your insurance may be accepted in Germany. If that is the case, you need to apply from exemption from compulsory public insurance. To do that, please contact any public health insurance company in Germany, send them your insurance documents and inform them that you would like to enrol at Ostbayerische Technische Hochschule (OTH) Regensburg. The health insurance company will then send us a digital notification of exemption. Please note that we cannot accept any insurance membership certificates in paper form. Our institution number is H0000048.

    If you are coming from a non-EU country and/or are over 30 years old, you need to take on public or private health insurance which is valid in Germany. The website of the DAAD should help you better understand your options and choose the type of insurance which is best for you. After you have chosen your insurance, please ask your insurance company to send us a digital confirmation message of your insurance, or (if you have chosen private insurance) apply for exemption as instructed above.