As part of a three-day workshop, the students developed new ideas and approaches to key topics. At the end of the workshop, they presented their findings.
One of the tasks focused on the ‘Pitch & Snack’ event series, which is organised four times a year by ORCa. The students explored how the event series could increase its visibility and create a high level of brand recognition. Among other things, they developed ideas for modernising the event format and for making it more interactive in future, for example.
Another focus was on the pop-up shop planned for next year. Under the motto ‘Science goes Regional’, this format aims to bring research from OTH Regensburg directly into the region and make it an experience for local people. The students developed a concept for the two-week pop-up shop: from the content and spatial design right through to potential lecture programmes.
To engage different target groups interactively, various format ideas emerged, such as a ‘Matching Box’ for speed-dating-style collaboration between companies and OTH members, an ‘Open Table’ where researchers can introduce their projects to companies, and an experimentation corner on changing themes that invites people of all ages to get involved.
In addition, the students explored how the project’s visibility could be increased and what possibilities existed for ensuring its long-term sustainability. In doing so, they sought approaches to permanently anchor ORCA as an established structure within society.
The student project thus generated a wealth of new perspectives and concrete ideas for ORCA’s future work. The Open Regional Campus’s transfer manager, Dr Moritz Bauer, was particularly impressed by the diversity and depth of the proposals: “What was most impressive of all was the sheer volume and quality of the ideas and proposals. The level at which the students addressed our topics within three days far exceeded our expectations.”
However, the results are not confined to the discussion stage. Dr Bauer: “Going into the details would go beyond the scope of this discussion, but I can say that we have already adopted some recommendations directly and that many others will have a significant influence, particularly on strategic issues.”
