Persons

Prof. Dr. rer. pol. Nina Leffers

List of persons

Vice-Dean

International Business Management and Vice-Dean of the Faculty

Deputy Representative for Gender Equality in Science and the Arts

Career

  • Places of study: Münster, Urbana-Champaign (Illinois, USA), Jinan (Shandong, China)

    Course: Business Administration

    Qualification: Diploma in Business Administration


  • Year: 2006

    Topic: Key factors for success in foundation management


  • 2002–2006:  Research assistant at the Institute of Marketing under Prof. Meffert in Münster

    2006–2007:  Scholarship holder under the Heinz Nixdorf Programme for the Promotion of Asia-Pacific Experience; worked at Gildemeister in Shanghai

    2007–2011: Consultant and Engagement Manager at McKinsey & Company, Inc., specialising in growth and internationalisation strategies, particularly in the automotive and mechanical engineering industries

    Since 2011: Professor at the OTH Regensburg, specialising in international business management


  • TATIN Institute for Strategy Activation


  • Key sectors: B2B companies, particularly in the mechanical and plant engineering sector and automotive suppliers

    Key areas of expertise: International marketing and sales management, strategy development, competitive analysis


Key areas

  • Corporate management and strategy development, international marketing and sales management


    • Cross-sector impacts of electric mobility and autonomous driving
    • New business models in the context of digitalisation
    • Digital transformation processes
    • Strategy development in disruptive markets