Master of Arts (M.A.)

Study Business Studies - Marketing

Digital marketing and sustainability: become a marketing specialist in three semesters. Study at the cutting edge of business and be ideally prepared to enter professional life. A wide range of industries and roles are open to you.

application info
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Foto: OTH Regensburg / Florian Hammerich

Content

What is the Business Studies - Marketing degree about?

Here you will master the full spectrum of marketing skills, with a special focus on digitalisation and sustainability:

  • Use of Big Data analyses
  • Special features of B2B marketing
  • Development of suitable marketing strategies
  • Function of brand and product management

You will first learn the theoretical content and then put it into practice in various projects and businessgames.

Management and methodological skills are also a core part of the curriculum, including

  • strategic management skills
  • entrepreneurship
  • change management
  • family business management

This will not only qualify you to work as a marketing professional, but also to take on a leadership role.

Stärken des Studiengangs

Ready to kick-start your career

Improve your specialist marketing knowledge so that you can hit the ground running and contribute to the success of your company! This will make you a sought-after employee on the labour market.

Digitalisation and practical content

Digitalisation is not a short-term trend. In our Master's programme, you will be prepared for the requirements of professional practice and master the relevant tools, for example:

  • Web analysis tools
  • Tools for data analysis and visualisation
  • Business intelligence tools

Digitalisation is not only reflected in the teaching content, but also in the teaching itself, for example in the use of teaching videos or interactive online units.

Management skills

In addition to specialist skills in marketing, you will also acquire managementskills such as entrepreneurialthinkingandbehaviour. This not only opens the door to a professional career as a specialist, but also enables you to take on managementroles.

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Foto: OTH Regensburg / Florian Hammerich

Career opportunities

What career prospects do I have with a Master's degree in Business Studies - Marketing?

Marketing specialist or management position? Consulting or industrial enterprise? SME or DAX?

The broad scope of the degree programme does not limit you to specific jobs, industries or company sizes after graduation.

All doors are open!

Graduates work for private companies as well as in publicinstitutions, for large DAX concerns or for the "hidden champions" among the SMEs.

Possible fields of activity:

  • Strategy or operational implementation for product, price, distribution or brand.
  • Social media manager
  • Digital marketing expert
  • Sustainability strategist

Structure and modules

How is the degree programme structured?

Studiengangbotschafterinnen und Studiengangbotschafter

Sabrina Holzapfel
Leonhard Schaal
 

Eine Studierendengruppe in einem Hörsaal. In der ersten Reihe schreibt eine Person auf einem Tablet.
Foto: OTH Regensburg / Florian Hammerich

Studies and organisational matters

So that everything runs smoothly

Where do the lectures and internships take place? What else do I need to know? You can find answers to these and other questions here.

  • Lectures are mainly held on the main campus of the OTH Regensburg in the buildings of the Faculty of Business Studies.

    Building S
    Seybothstraße 2
    93053 Regensburg


  • Accredited study programs


  • A semester or internship abroad is not explicitly required, but can be easily integrated into the degree course, ideally in the third semester. For a semester abroad, the Faculty of Business Studies has over 70 partner universities to choose from.


  • The study and examination regulations (SPO) and the study plan are documents that contain the regulations governing studying and examinations. You can find them in the download area.